For concierge & direct primary care practices
Websites and booking for concierge & DPC practices.
A membership practice sells access, so the website and sign up flow are part of the medicine. Patients want to understand the membership, join in minutes, reach their doctor easily, and get labs and results without chasing. Your doctors want the billing and admin to run themselves. We build for both.
Family membership
Membership
Billed monthly, automatically
Same day visit
Today 2:20pm · video
Labs
Drawn in office · results to the portal
Records request
Received from the previous practice
Annual physical
Due in March
Membership, access, and results in one portal.
Heard at the front desk
The same questions, all day.
Every one of these is a phone call, a DM, or a reception queue. A good website and booking system answers them before anyone has to pick up the phone.
- How much is the membership?
- Do I still need insurance?
- Can I text my doctor?
- Are labs included?
- Can my kids join too?
The workflow
How a patient moves through your clinic.
Seven steps, from the first search to the next visit. At each one: what happens, where it usually goes wrong, and what we build to fix it.
01 / 07 Discovery
A membership people understand
Patients search for a doctor they can actually reach, and need the model explained simply.
Where it goes wrong: The site talks about the philosophy but never shows the price or what is included.
What we build
Clear pricing by age and family size, what is included, and how it works with insurance.
google / searchdirect primary care near meyourpractice.com › membership
Direct primary care · membership pricing · Your Practice
One monthly fee for unlimited visits and messaging with your doctor. See pricing and join online.
healthinfo.example › dpc
What is direct primary care?
A general guide to DPC.
02 / 07 Enrollment
Join in minutes, not on a call
Choosing a plan, signing the membership agreement, and setting up payment.
Where it goes wrong: Paper agreements, card details over the phone, and families added by hand.
What we build
Online enrollment with the agreement e-signed, family members added, and billing set up.
join / membershipJoin the practice
Plan
FamilyMembers
2 adults, 2 childrenAgreement
Signed onlineBilling
Monthly, card on fileStart membership03 / 07 Onboarding
Records in before the first visit
Medical history, records from the previous practice, and a welcome visit.
Where it goes wrong: Records requests faxed and forgotten, so the first visit starts from scratch.
What we build
Onboarding forms and records requests tracked until they arrive.
onboarding / k.leeKim Lee
Health history
Completed online
Records request
Sent to the previous practice
Welcome visit
Booked for next week
Portal
Set up and verified
04 / 07 Access
Reach the doctor without the phone tree
Same day visits, video visits, and secure messaging, the core of the membership.
Where it goes wrong: Messages scattered across personal phones and email, with no record in the chart.
What we build
Secure messaging and same day booking in the portal, with everything in the record.
booking / todayToday · same day visits
11:40a1:20p2:20p4:00pVideo or in office, included in the membership.
05 / 07 Labs
Labs at a price patients can see
Many membership practices offer labs at discounted cash prices.
Where it goes wrong: Lab prices quoted by phone, and orders tracked in a spreadsheet.
What we build
A lab price list in the portal, with orders and results tracked per patient.
results / incomingLab results
Matched to patient · ready for review
- CBCNormalIn range
- A1cNeeds reviewHigh
- Vitamin DLowLow
Released to the portal promptly, with the doctor's note to follow.
06 / 07 Results
No chasing for results
Results released, explained, and followed up.
Where it goes wrong: Patients call or text to ask whether their results are back.
What we build
Results in the portal with a notification, and a note from the doctor.
messages / notificationsYour lab results are in your portal. Dr. Patel added a note about your vitamin D.Thanks, I see it. Should I start a supplement?Dr. Patel will reply this afternoon.07 / 07 Renewal
Members who stay
Renewals, plan changes, and the occasional cancellation.
Where it goes wrong: Failed payments go unnoticed, and cancellations are handled by email.
What we build
Automatic billing with failed payment alerts, and easy plan changes and cancellation.
members / billingBilling this month
Renewed
212 members billed
Failed payment
3 members · card update requested
Plan change
1 family adding a child
Numbers we design around
- membership, not per visit
- Monthly
- membership, not per visit
- Most direct primary care runs on a flat monthly fee, so billing and access matter more than visit counts.
- where the patient is
- Licensed
- where the patient is
- For telehealth, doctors generally need a license in the state where the patient is located.
- results to patients
- Promptly
- results to patients
- Federal information blocking rules mean patients should get their results without unnecessary delay.
Laws & regulations
The rules, built in.
Membership practices answer to state laws on direct primary care, federal rules on Medicare, telehealth, and controlled substances, and the information blocking rules on results.
- State legislatures
State direct primary care laws
What it saysMany states have laws saying a direct primary care agreement is not insurance, often with required terms and disclosures in the membership agreement.
What we build inE-signed membership agreements stored per member, with the version they signed.
- CMS · HHS OIG
Medicare patients and membership fees
What it saysIf you see Medicare patients, membership fees must not be charged for services Medicare already covers, which is why many membership practices opt out of Medicare or structure fees carefully.
What we build inMembership plans that can be set up differently for Medicare patients.
- State medical boards
Telehealth and state licensure
What it saysFor telehealth, doctors generally need a license in the state where the patient is located at the time of the visit.
What we build inVideo visits that check the patient's location against your doctors' licenses.
- DEA
Prescribing controlled substances by telemedicine
Source (opens in a new tab): Federal Register, Fourth temporary extension of telemedicine flexibilitiesWhat it saysThe Ryan Haight Act generally requires an in person evaluation before prescribing controlled substances remotely. Temporary flexibilities currently run through December 31, 2026, and a permanent rule is pending.
What we build inFlags on telehealth visits where controlled substance rules apply.
What it saysUnder the 21st Century Cures Act, providers must not unreasonably delay or block patients' access to their electronic health information, including test results.
What we build inResults released to the patient portal promptly, with the doctor's note to follow.
A plain English summary, not legal advice. Rules change, so check the source and take advice from your regulator, indemnity provider, or clinical lead.
Every rule for concierge & direct primary care practices, and what it means for your websiteThe software you may be using
Good software, wrong fit?
Membership practices usually pair an EHR with a membership billing tool and a messaging app. Each does its job. The joins between them are where time goes.
DPC EHRs and membership billing
- Elation
- Atlas.md
- Hint Health
Good at
Charting, prescribing, and membership billing built for the DPC model.
May not fit if
You want enrollment, onboarding, and the patient portal to look and feel like your practice.
We keep your EHR and billing as the record and build the website, enrollment, and portal around them, connected where they allow.
Patient messaging
- Spruce
- Klara
Good at
Secure texting, calls, and team inboxes.
May not fit if
You want messaging, booking, and results in one patient portal.
Messaging built into your portal, or connected to the tool you keep.
Enrollment the manual way
- Paper agreements
- Spreadsheets
Good at
Simple when you have ten members.
May not fit if
You have two hundred, and billing failures go unnoticed.
Online enrollment, e-signed agreements, and billing that flags failures.
Product names belong to their owners, and we are not affiliated with any of them. Every clinic is different, so we only recommend replacing software when it is genuinely holding you back.
Before and after
The same day, done differently.
Enrollment
Today: Paper agreement and card details over the phone
With a system built for you: Joined online in minutes, agreement e-signed
Records
Today: Faxed requests nobody follows up
With a system built for you: Requests tracked until the records arrive
Messaging
Today: Texts to the doctor's personal phone
With a system built for you: Secure messages in the portal and the chart
Labs
Today: Prices quoted by phone
With a system built for you: A lab price list and results in the portal
Billing
Today: Failed payments spotted months later
With a system built for you: Alerts the same day, with a card update link
What we build
Built around how you work.
Hizmedia built AiwasLabs around how we actually work: the shop, the bookings, patient accounts, and a report parser our doctors use every day. Reports that used to be retyped by hand now go out in minutes, and more of our visitors book since launch. It feels like our own system, not software we rent.
AiwasLabsHome and clinic blood testing, UK- Booking conversions, after UX and journey mapping
- +35%
- Lighthouse performance score
- 90+
- Admin for products, bookings, reports, and fulfilment
- 1
Further reading
Guides for concierge & dpc.
- 01Custom clinic software: when is a system worth it?Guides · 7 min read
- 02Does your clinic need an app, or just a better website?Guides · 4 min read
- 03Custom clinic system vs WordPress: which should your clinic build on?Comparisons · 5 min read
- 04How patients find clinics in AI search, not just GoogleSEO & AI · 5 min read
The next step
Ready for a fuller diary?
Tell us how your clinic runs today and where it hurts. We will map your workflow and tell you plainly what we would build, what we would connect, and what we would leave alone.
Common questions.
Yes. Patients choose a plan, add family members, e-sign the membership agreement, and set up billing in one flow. Have your attorney review the agreement for your state.
Yes. Results are matched to the patient and released to the portal with a notification. Federal information blocking rules generally expect prompt release, so we build it that way, with the doctor's note to follow.
A DPC website builder or template is a sensible start for a new practice: quick, cheap, and already written in membership language. A custom website earns its place when you want enrollment, billing, and the patient portal joined up in one flow that looks like your practice, rather than a site that hands patients off to three other tools.
Usually, yes. Transparent pricing is the point of direct primary care, and patients who cannot find a price often assume it is out of reach. We show pricing by age and family size, what is included, and how membership works alongside insurance.
Yes. When our work involves storing or handling protected health information, we sign a business associate agreement with you, and we build on hosting and vendors that will sign one with us too.
No. Often the best answer is to keep your current system as the record and build the website, booking, or patient portal around it, connected where it offers an API. We only suggest replacing something when it is genuinely holding you back, and we will tell you plainly which is which.
Practice websites start from $4,000. Booking systems, patient portals, and online stores start from $8,000. You get the exact figure before any work begins, with no surprises at the end.