For private gp clinics
Websites and booking for private GP clinics.
Patients pay a private GP for speed, so the website is part of the service. They want to see a slot and a price, book and pay in a minute, and get their letters and results without chasing. Meanwhile your doctors want consultation time spent on medicine, not admin. We build for both.
Video consultation
ID check
Photo ID verified before the call
Sharing with NHS GP
Consent recorded at booking
Consultation
Today 14:20 · paid at booking
Blood test
Request sent to the partner lab
Letter & invoice
Published to the patient's account
Prices shown before booking, paid in one step.
Heard at the front desk
The same questions, all day.
Every one of these is a phone call, a DM, or a reception queue. A good website and booking system answers them before anyone has to pick up the phone.
- Can I be seen today?
- How much is a consultation, and what does it include?
- Will my NHS GP be told?
- Can you do a fit note?
- Are my blood results back yet?
The workflow
How a patient moves through your clinic.
Seven steps, from the first search to the next visit. At each one: what happens, where it usually goes wrong, and what we build to fix it.
01 / 07 Need
Today's slots, on the website
Patients come to a private GP because they want to be seen quickly, often today.
Where it goes wrong: The website says call us for availability.
What we build
Live availability and prices on the site, bookable in a minute.
booking / todayToday · GP appointments
11:4013:2014:2016:00Price and what is included shown before booking.
02 / 07 Booking
Video or in person, one flow
In person or video, paid up front.
Where it goes wrong: Video and in person run through different tools, with payment taken separately.
What we build
One booking flow for both, paid at booking, with the right instructions for each.
booking / confirmBook and pay
Appointment
Video · 20 minutesTime
Today 14:20Doctor
First availablePayment
Card · paidConfirm booking03 / 07 Before the call
Checks done before the doctor joins
ID, medical history, and consent to share with the NHS GP.
Where it goes wrong: Collected during the consultation, eating into the doctor's time.
What we build
Collected online before the appointment.
appointments / today 14:20Ready for the doctor
Photo ID
Verified
Medical history
Completed online
Share with NHS GP
Consent given
Join link
Sent 15 minutes before
04 / 07 Consultation
Paperwork drafted, not typed
Assessment and advice, often ending in a prescription, a test, or a referral.
Where it goes wrong: Prescriptions, test requests, and referral letters written up after hours.
What we build
Templates and AI drafts the doctor checks and signs.
consultation / outputsAfter the consultation
Referral letter
Draft ready for the doctor to check
Prescription
Signed by the doctor
Blood test request
Sent to the partner lab
Fit note
Not needed
05 / 07 Tests
Results matched and flagged
Bloods and scans sent to partner labs and imaging centres.
Where it goes wrong: Results arrive by email and are matched to patients by hand.
What we build
Results matched to the patient and flagged for the doctor.
results / incomingBlood results
Matched to patient · awaiting doctor review
- HaemoglobinReviewedIn range
- HbA1cNeeds reviewHigh
- FerritinReviewedIn range
Nothing is released to the patient until the doctor signs it off.
06 / 07 Follow up
No chasing for results
Results explained, letters sent, the NHS GP updated.
Where it goes wrong: Patients ring to chase results and paperwork.
What we build
Results and letters published to the patient's account, with a notification.
messages / notificationsYour results have been reviewed by Dr Khan and are ready in your account, with a note from the doctor.Thanks, I can see them now.07 / 07 Coming back
From one visit to a regular patient
Health checks, travel vaccines, medicals, and repeat reviews.
Where it goes wrong: One visit never turns into a relationship.
What we build
Reminders for the service each patient is likely to need next.
patients / remindersComing up
Annual health check
Due in March · reminder set
Travel vaccines
Trip in 6 weeks · consultation offered
Medication review
Booked for next month
Numbers we design around
- what patients are paying for
- Same day
- what patients are paying for
- Speed is the product, so live availability belongs on the website, not behind a phone call.
- number on every doctor's profile
- GMC
- number on every doctor's profile
- Patients can check a doctor on the GMC register, so make it easy.
- rating on every page
- CQC
- rating on every page
- Once you are rated, Regulation 20A requires the rating on your website.
Laws & regulations
The rules, built in.
Private GPs answer to the CQC and the GMC, and handle some of the most sensitive data there is. Each of those shows up in how your website and booking need to work.
What it saysTreating disease, disorder, or injury is a regulated activity in England. Once rated, your latest CQC rating and a link to it must appear on your website.
What we build inYour CQC rating on every page, updated when it changes.
- GMC
GMC Good medical practice
What it saysInformation doctors publish about their services must be factual and verifiable, and patients should be able to check who they are seeing.
What we build inDoctor profiles with qualifications and GMC numbers, and service pages with plain, checkable claims.
- GMC
GMC guidance on prescribing and remote consultations
What it saysDoctors are expected to seek consent to share information with the patient's NHS GP, and to take extra care when prescribing remotely.
What we build inConsent to share asked at booking, and ID checks before remote consultations.
- ASA · CAP Code
Marketing medical services
Source (opens in a new tab): ASA | CAP, The Non-broadcast CodeWhat it saysMarketing must not discourage people from seeking essential treatment, and health claims need evidence.
What we build inService pages that point patients to the right care, including the NHS when that is the better route.
- ICO · UK GDPR
Consultations, results, and letters as health data
Source (opens in a new tab): ICO, What is special category data?What it saysConsultation notes, results, and even the reason for booking are special category health data.
What we build inResults and letters published to a secure patient account instead of email attachments.
A plain English summary, not legal advice. Rules change, so check the source and take advice from your regulator, indemnity provider, or clinical lead.
Every rule for private gp clinics, and what it means for your websiteThe software you may be using
Good software, wrong fit?
Private GP clinics usually run on a private practice EHR for records, prescribing, and billing, then bolt on video, email, and a website. The joins between those tools are where time goes.
Private practice EHRs
- Semble
- Medesk
Good at
Clinical records, prescribing, booking, and billing built for UK private practice.
May not fit if
You want a booking and patient account experience built around your brand, or a workflow the platform does not offer.
We keep your EHR as the clinical record and build the website, booking, and patient account around it, connected where it allows.
General video calling
- Zoom
- Teams
Good at
Reliable, and patients already have it.
May not fit if
Booking, payment, and the call live in three places, with no record against the appointment.
Video built into booking, so the link, payment, and appointment are one thing.
Sending results and letters
- Email attachments
Good at
Fast, and everyone has email.
May not fit if
Sensitive documents end up sitting in inboxes, forwarded, and lost.
A secure patient account, with a notification when something new is ready.
Product names belong to their owners, and we are not affiliated with any of them. Every clinic is different, so we only recommend replacing software when it is genuinely holding you back.
Before and after
The same day, done differently.
Availability
Today: Call us to book
With a system built for you: Live slots and prices online
Before the call
Today: ID and history taken during the consultation
With a system built for you: Collected online before the appointment
Letters
Today: Typed up after clinic
With a system built for you: Drafted from the consultation, checked by the doctor
Results
Today: Matched to patients by hand from an inbox
With a system built for you: Matched automatically and flagged for review
Documents
Today: Sent as email attachments
With a system built for you: Published to a secure patient account
What we build
Built around how you work.
Hizmedia built AiwasLabs around how we actually work: the shop, the bookings, patient accounts, and a report parser our doctors use every day. Reports that used to be retyped by hand now go out in minutes, and more of our visitors book since launch. It feels like our own system, not software we rent.
AiwasLabsHome and clinic blood testing, UK- Booking conversions, after UX and journey mapping
- +35%
- Lighthouse performance score
- 90+
- Admin for products, bookings, reports, and fulfilment
- 1
Further reading
Guides for private gp.
- 01Custom clinic software: when is a system worth it?Guides · 7 min read
- 02Can clinics use AI with patient data? A UK GDPR checklistAI · 7 min read
- 03What missed appointments and slow replies cost your clinic, and how AI helpsAI · 6 min read
- 04Handling patient data without sending it anywhereGuides · 5 min read
The next step
Ready for a fuller diary?
Tell us how your clinic runs today and where it hurts. We will map your workflow and tell you plainly what we would build, what we would connect, and what we would leave alone.
Common questions.
If the CQC has rated you, yes. Regulation 20A requires providers to show their most recent rating, and where to find it on the CQC website, on any website they run. We build it into the footer so it appears on every page.
Yes. Patients choose the type, pay at booking, and get the right instructions for each: a join link for video, directions and parking for in person.
Yes. Doctors publish documents to the patient's secure account, the patient gets a notification, and nothing sensitive sits in an email attachment.
No. Often the best answer is to keep your current system as the record and build the website, booking, or patient account around it, connected where it offers an API. We only suggest replacing something when it is genuinely holding you back, and we will tell you plainly which is which.
Clinic websites start from £2,400 and are usually live in about four weeks. Booking systems, patient accounts, and online stores start from £6,000. You get the exact figure before any work begins, with no surprises at the end.