For dental practices
Websites and booking for dental practices.
A dental practice lives on recalls and accepted treatment plans. The gaps are always in the same places: the plan that was explained but never booked, the recall nobody chased, and the crown fit booked before the lab work came back. We build websites and systems that close them.
Hygiene & recalls
Hygiene, 6 month interval
Reminder sent · booked online
Check up, 12 month interval
Second reminder due Friday
Crown fit
Waiting on lab work before it can be booked
Short notice list
3 patients ready for a gap today
Treatment plan
Accepted online · first visit booked
Recall intervals set per patient, not one size fits all.
Heard at the front desk
The same questions, all day.
Every one of these is a phone call, a DM, or a reception queue. A good website and booking system answers them before anyone has to pick up the phone.
- How much is a white filling privately?
- Are you taking on new patients?
- Can I spread the cost of implants?
- When is my next check up due?
- Is my crown back from the lab yet?
The workflow
How a patient moves through your clinic.
Seven steps, from the first search to the next visit. At each one: what happens, where it usually goes wrong, and what we build to fix it.
01 / 07 Choosing a practice
Prices patients can actually see
New patients compare practices on Google, reviews, and price.
Where it goes wrong: No prices online, so the call goes to the practice that shows them.
What we build
Treatment pages with private prices, finance options, and one clear way to book.
google / searchprivate dentist white fillings near meyourpractice.co.uk › treatments › white-fillings
White fillings · prices and finance · Your Practice
Private prices, what to expect, and finance options. Book a new patient exam online.
directory.example › dentists
Dentists near you
A list of local practices.
02 / 07 New patient exam
Medical history done before the chair
Exam, X rays, and a full medical history.
Where it goes wrong: History filled in on paper in the waiting room, then typed up.
What we build
Medical history completed online before the visit, straight into the record.
forms / new patientYour medical history
Medical conditions
NoneMedication
InhalerSmoker
NoPrevious dentist
YesNervous about treatment
A littlePreferred contact
TextSend before my visit03 / 07 Treatment plan
Accepted with one tap
A written plan with options and costs, before any treatment starts.
Where it goes wrong: Plans are printed, explained once, then never booked.
What we build
Plans in the patient's account, accepted and booked in one step.
account / treatment planYour treatment plan
Option 1: Crown, upper left
Recommended by your dentist
Option 2: Large filling
Lower cost, may not last as long
Written estimate
Attached to your plan
Accept and book
Two visits needed
04 / 07 Lab work
Fits booked when the work is back
Crowns, bridges, and dentures go to a dental lab and come back for fitting.
Where it goes wrong: Fit appointments booked on a guess, then moved when the case is late.
What we build
Lab cases tracked, with the fit appointment unlocked when the case is received.
lab cases / lc-0418Crown · upper left 6
Patient: J. Smith
ImpressionSent to labReceivedFit bookedThe fit appointment unlocks when the case is marked received.
05 / 07 Paying
Plans and payments online
Larger treatments paid over time, or covered by a monthly plan.
Where it goes wrong: Plan payments chased by hand, and finance explained on paper.
What we build
Plan sign ups and direct debits online, with finance through your provider.
plans / joinJoin our care plan
Plan
2 check ups, 2 hygienePayment
Monthly direct debitStarts
1st of next monthDiscount
On other treatmentJoin the plan06 / 07 Recall
Recalls at each patient's own interval
Check ups and hygiene at intervals based on each patient's risk.
Where it goes wrong: Recalls chased by phone when there is time, and lapsed patients forgotten.
What we build
Reminders when each patient is due, then a lapsed list for reception.
messages / recallsHi James, you are due your check up with Dr Shah. Book online here, or reply CALL and we will ring you.Booked Tuesday 9am, thanksSee you then. We will send a reminder the day before.07 / 07 Gaps
Cancellations filled by text
Cancellations and failed attendances leave holes in the day.
Where it goes wrong: Gaps stay empty because nobody has time to ring round.
What we build
A short notice list that offers the slot by text, first come first served.
messages / short noticeA 2:30pm hygiene appointment has come up today. Reply YES to take it.YESIt is yours. See you at 2:30pm.
Numbers we design around
- recall interval for adults
- 3 to 24 months
- recall interval for adults
- NICE guidance sets recalls by each patient's risk, so one fixed interval does not fit.
- plan and estimate before treatment
- Written
- plan and estimate before treatment
- GDC standards expect patients to get a written treatment plan and cost estimate first.
- details every practice website must show
- 5
- details every practice website must show
- From the GDC's guidance on advertising, plus each registrant's GDC number.
Laws & regulations
The rules, built in.
A dental website sits under more rules than most practices realise. Get one wrong and it is not just a compliance issue: patients notice an out of date team page.
What it saysA practice website must show the practice name and address, contact details, a link to the GDC, the complaints procedure, and when the site was last updated. Every registrant featured needs their qualification, where it was gained, and their GDC number.
What we build inEach registrant stored once, with qualifications and GDC number, and shown everywhere they appear.
- GDC
GDC Standards for the Dental Team: treatment plans
What it saysPatients should get a written treatment plan, and an estimate of costs, before treatment starts.
What we build inPlans and estimates published to the patient's account, accepted online, with a record of when.
What it saysOnce the CQC has rated your practice, your latest rating and a link to it must appear on your website.
What we build inThe rating updated in one place when it changes.
- FCA
Consumer credit and patient finance
What it saysOffering patient finance is credit broking, a regulated activity, so finance promotions follow FCA rules.
What we build inFinance applications sent through your provider, not handled in our system.
- NICE
NICE guideline CG19: dental recall
What it saysRecall intervals for adults range from 3 to 24 months, set by each patient's risk.
What we build inRecall reminders driven by the interval the dentist sets for each patient.
A plain English summary, not legal advice. Rules change, so check the source and take advice from your regulator, indemnity provider, or clinical lead.
Every rule for dental practices, and what it means for your websiteThe software you may be using
Good software, wrong fit?
Most UK practices run on an established practice management system. They are deep, proven products for charting, imaging, and NHS claims, and moving off one is a big job. So we usually build around yours, not over it.
Dental practice management systems
- EXACT
- R4
- Dentally
Good at
Charting, clinical notes, imaging, NHS claims, and the appointment book, refined over many years.
May not fit if
You want a patient facing side that matches your brand: your website, online booking, plan sign ups, and recall messages.
We keep your practice system as the clinical record and build the patient facing layer around it, connected where it offers an integration.
Off the shelf websites
- Website builders
- Dental templates
Good at
Cheap and quick to launch.
May not fit if
Team pages and GDC details drift out of date, and the site cannot talk to your diary.
A site where each registrant is stored once, prices are clear, and booking connects to your diary.
The manual way
- Phone
- Paper plans
Good at
Personal, and patients know it.
May not fit if
Reception does not have time to chase every recall and every unaccepted plan.
Recalls and plans that chase themselves, with a list for the ones that need a human.
Product names belong to their owners, and we are not affiliated with any of them. Every clinic is different, so we only recommend replacing software when it is genuinely holding you back.
Before and after
The same day, done differently.
Medical history
Today: Clipboard in the waiting room
With a system built for you: Completed online before the appointment
Treatment plans
Today: Printed, explained once, then forgotten
With a system built for you: In the patient's account, accepted and booked online
Recalls
Today: Reception rings round when there is time
With a system built for you: Reminders sent at each patient's own interval
Lab work
Today: Fits booked on a guess and moved
With a system built for you: Fits unlocked when the case is back from the lab
Team page
Today: Updated when someone remembers
With a system built for you: Each registrant stored once, GDC number and all
What we build
Built around how you work.
Hizmedia built AiwasLabs around how we actually work: the shop, the bookings, patient accounts, and a report parser our doctors use every day. Reports that used to be retyped by hand now go out in minutes, and more of our visitors book since launch. It feels like our own system, not software we rent.
AiwasLabsHome and clinic blood testing, UK- Booking conversions, after UX and journey mapping
- +35%
- Lighthouse performance score
- 90+
- Admin for products, bookings, reports, and fulfilment
- 1
Further reading
Guides for dental.
- 01What a private dental practice website must show: a GDC checklistGuides · 4 min read
- 02SEO for private clinics: what actually brings in patientsGrowth · 6 min read
- 03How patients find clinics in AI search, not just GoogleSEO & AI · 5 min read
- 04Custom clinic system vs WordPress: which should your clinic build on?Comparisons · 5 min read
The next step
Ready for a fuller diary?
Tell us how your clinic runs today and where it hurts. We will map your workflow and tell you plainly what we would build, what we would connect, and what we would leave alone.
Common questions.
Under the GDC's guidance on advertising: the practice name and address, contact details, a link to the GDC, your complaints procedure, the date the site was last updated, and for every registrant you feature, their qualification, where it was gained, and their GDC number. If the CQC has rated your practice, your rating must be shown too.
Usually not. Systems like EXACT, R4, and Dentally do the clinical side well, and switching is a big job. We build the patient facing side around yours: the website, online booking, plans, and recalls, connected where your system allows it.
Yes. The dentist sets the interval at the check up, and reminders go out when that patient is due, with a link to book online. Patients who do not book get a second reminder, then appear on a lapsed list for reception.
Clinic websites start from £2,400 and are usually live in about four weeks. Booking systems, patient accounts, and online stores start from £6,000. You get the exact figure before any work begins, with no surprises at the end.