For aesthetics clinics
Websites and booking for aesthetics clinics.
Aesthetics runs on a rhythm: consultation, treatment, a review, then a top up a few months later. Miss a beat and the patient drifts to whoever messages them first. We build websites and booking that keep that rhythm, with the rules on prescription only treatments built in.
Lines & wrinkles
Medical history & consent
Signed on the patient's phone at booking
Face to face consultation
With the prescriber · deposit taken
Treatment appointment
Opens once the consultation is complete
Two week review
Booked automatically after treatment
Next appointment reminder
Timed to the treatment
No product names on public booking pages.
Heard at the front desk
The same questions, all day.
Every one of these is a phone call, a DM, or a reception queue. A good website and booking system answers them before anyone has to pick up the phone.
- How much is Botox?
- I have had it before, can I just book the treatment?
- Do you have anything this Saturday?
- Is my review included, or is it extra?
- What do I need to avoid before my appointment?
The workflow
How a patient moves through your clinic.
Seven steps, from the first search to the next visit. At each one: what happens, where it usually goes wrong, and what we build to fix it.
01 / 07 Discovery
Found for the concern, not the product
Patients search a concern, like frown lines, long before they search a product name.
Where it goes wrong: Pages named after products rank poorly for the concern, and break the advertising rules.
What we build
A page for every concern patients search, written to rank and to stay compliant.
google / searchfrown lines treatment near meyourclinic.co.uk › concerns › frown-lines
Frown lines treatment · Your Clinic
Book a consultation with a qualified prescriber to talk through your options, what to expect, and costs.
skinguide.example › wrinkles
Lines and wrinkles: your options explained
A general guide to treatments for lines and wrinkles.
02 / 07 Enquiry
Answered at 10pm, not next morning
DMs, calls, and forms asking about price, often late in the evening.
Where it goes wrong: Replies go out the next morning, after they have booked elsewhere.
What we build
Instant answers to the common questions, with a consultation slot to book there and then.
messages / new enquiryHi, how much is it for forehead lines?Thanks for asking. Every treatment starts with a consultation with our prescriber, where we go through your options and prices. These are free this week:Thu 18:00 · Sat 10:30 · Sat 11:15Saturday 10:30 please03 / 07 Consultation
History and consent before they arrive
Medical history, expectations, and a face to face assessment by the prescriber.
Where it goes wrong: Paper forms, missing history, and no record of what was discussed.
What we build
History and consent sent at booking, signed on the phone, and saved to the patient's record.
forms / medical historyBefore your consultation
Current medication
NoneAllergies
None knownPrevious treatments
Yes, 2025Pregnant or breastfeeding
NoPhotos for your record
Consent givenPhotos for marketing
Not givenSign and submit04 / 07 Decision
Treatment opens when the prescriber says so
Many clinics give patients time to reflect between the consultation and the treatment.
Where it goes wrong: Treatment gets booked in the same breath as the consultation.
What we build
Treatment slots that only open once the prescriber has recorded the patient as suitable.
patients / s.millerSarah Miller
Consultation
Seen face to face by the prescriber
Suitable for treatment
Recorded by the prescriber
Reflection period
Your clinic's policy, applied automatically
Treatment booking
Opens tomorrow
05 / 07 Treatment
Every vial traceable
Product, batch number, units, and areas recorded against each treatment.
Where it goes wrong: Batch numbers on paper, so a product recall means searching notes by hand.
What we build
Treatment records with batch numbers you can search in seconds.
treatments / tr-2291Treatment record
Product batch
4F21A · expires 08/27
Areas and units
Recorded with a face map
Practitioner
Signed by the prescriber
Batch search
Every patient on 4F21A, in seconds
06 / 07 Review
The review books itself
A check on the result, usually around two weeks after toxin.
Where it goes wrong: Reviews get forgotten, and unhappy patients go quiet, or go online.
What we build
The review offered automatically the moment the treatment is logged.
booking / reviewReview · 2 weeks after treatment
09:0010:3013:0016:30Offered as soon as the treatment record is saved.
07 / 07 Rebooking
Back before the result fades
Results wear off over a few months, so patients need to come back.
Where it goes wrong: No reminder, so they drift to whichever clinic messages first.
What we build
Reminders timed to each treatment, with one tap to book.
messages / remindersHi Sarah, it has been 12 weeks since your last appointment. Would you like to book your next one?Yes please, any Saturdays?Saturday 10:30 is free. Tap here to confirm.
Numbers we design around
- before any injectable prescription
- Face to face
- before any injectable prescription
- GMC and NMC guidance says injectable cosmetic medicines must not be prescribed remotely.
- typical toxin review
- 2 weeks
- typical toxin review
- Long enough for the result to settle, soon enough to fix anything.
- typical gap between toxin treatments
- 3 to 4 months
- typical gap between toxin treatments
- When the result fades is when your reminder should land.
Laws & regulations
The rules, built in.
Aesthetics is one of the most closely watched corners of UK healthcare advertising, and the rules reach into your booking flow, not just your wording. These are the ones we build around.
- MHRA · ASA
Prescription only medicines advertising
Source (opens in a new tab): ASA, Healthcare: Prescription-only Medicines (websites)What it saysPrescription only medicines, including botulinum toxin, cannot be advertised to the public. The ASA treats naming the product, or clearly hinting at it, as advertising.
What we build inBooking pages and confirmation messages that never name a prescription only medicine.
- GMC · NMC
Remote prescribing of cosmetic injectables
What it saysDoctors and nurses must not prescribe injectable cosmetic medicines remotely. The prescriber assesses the patient face to face first.
What we build inTreatment slots that stay locked until a face to face consultation is recorded.
- England
Botulinum Toxin and Cosmetic Fillers (Children) Act 2021
Source (opens in a new tab): Botulinum Toxin and Cosmetic Fillers (Children) Act 2021What it saysIt is an offence to give botulinum toxin or fillers to under 18s for cosmetic purposes, or to arrange it.
What we build inDate of birth checked at booking, with cosmetic toxin and filler treatments blocked for under 18s.
- Health and Care Act 2022
Licensing of non-surgical cosmetic procedures
Source (opens in a new tab): Health and Care Act 2022, section 180What it saysSection 180 gives the government power to bring in a licensing scheme for non-surgical cosmetic procedures in England. Check its current status before planning around it.
What we build inPractitioner records that can hold licence numbers and expiry dates, with renewal reminders.
- ASA · CAP Code
Claims, testimonials, and before and after photos
Source (opens in a new tab): ASA, Beauty and Cosmetics: Botulinum toxin (Botox) productsWhat it saysBefore and after photos and testimonials count as claims, and claims need evidence behind them.
What we build inPhoto consent for marketing recorded separately from clinical photo consent.
- ICO · UK GDPR
Treatment photos as health data
Source (opens in a new tab): ICO, What is special category data?What it saysTreatment photos and medical history are special category health data. Using a patient's photo in marketing needs its own, separate consent.
What we build inPhotos stored in the patient's record, not on personal phones, with marketing consent easy to withdraw.
A plain English summary, not legal advice. Rules change, so check the source and take advice from your regulator, indemnity provider, or clinical lead.
Every rule for aesthetics clinics, and what it means for your websiteThe software you may be using
Good software, wrong fit?
Most aesthetics clinics run on one of a handful of platforms. They are good products. They are also built for thousands of clinics, so they work the way most clinics work.
Aesthetics clinic platforms
- Pabau
- Consentz
Good at
Booking, consent forms, treatment notes, and photos in one subscription, built for aesthetics.
May not fit if
Your rules go further than its settings allow, or you want your website and booking to feel like your brand rather than an embedded widget.
A system built around your exact consultation flow and owned by you, or a custom website and booking front end connected to the platform you already use.
Salon and beauty booking
- Fresha
Good at
Quick to set up and low cost, with a marketplace that can bring in new clients.
May not fit if
You need clinical steps in the booking: medical history, consent, prescriber sign off, and batch records.
Booking built for a clinic, with history, consent, and the prescriber's decision in the flow.
The manual way
- Paper
- Notebooks
Good at
Free, familiar, and flexible.
May not fit if
Something goes wrong: a product recall, a complaint, or a patient who never came back for their review.
Records you can search in seconds, and reminders that send themselves.
Product names belong to their owners, and we are not affiliated with any of them. Every clinic is different, so we only recommend replacing software when it is genuinely holding you back.
Before and after
The same day, done differently.
Consent & history
Today: Paper forms on a clipboard in reception
With a system built for you: Sent at booking, signed on the patient's phone, saved to their record
Photos
Today: Before and after photos on a practitioner's personal phone
With a system built for you: Stored in the patient record, with separate consent for any marketing use
Deposits
Today: Bank transfers chased by message, if at all
With a system built for you: Taken at booking, with your cancellation policy applied automatically
Stock
Today: Vials and batch numbers in a notebook
With a system built for you: Products, batches, and units logged against every treatment
Rebooking
Today: Whoever remembers sends a message
With a system built for you: Reminders timed to each treatment type
What we build
Built around how you work.
Hizmedia built AiwasLabs around how we actually work: the shop, the bookings, patient accounts, and a report parser our doctors use every day. Reports that used to be retyped by hand now go out in minutes, and more of our visitors book since launch. It feels like our own system, not software we rent.
AiwasLabsHome and clinic blood testing, UK- Booking conversions, after UX and journey mapping
- +35%
- Lighthouse performance score
- 90+
- Admin for products, bookings, reports, and fulfilment
- 1
Further reading
Guides for aesthetics.
- 01How to market aesthetic treatments on your website without breaking the rulesGuides · 5 min read
- 02SEO for private clinics: what actually brings in patientsGrowth · 6 min read
- 03How patients find clinics in AI search, not just GoogleSEO & AI · 5 min read
- 04Selling online as a clinic: Shopify vs Medusa vs WooCommerceComparisons · 9 min read
The next step
Ready for a fuller diary?
Tell us how your clinic runs today and where it hurts. We will map your workflow and tell you plainly what we would build, what we would connect, and what we would leave alone.
Common questions.
Not as a promotion. Botulinum toxin is a prescription only medicine, so the ASA treats naming it, or clearly referring to it, as advertising. Your website can present it factually as one possible option after a consultation, so we build pages around concerns and the consultation instead.
That is your clinical decision, not ours. The system can let a prescriber mark a patient as suitable for repeat treatment for a set period, so returning patients book straight in until a fresh assessment is due.
Yes. We can take a deposit or full payment at booking, apply your cancellation policy automatically, and send reminders, which helps cut no-shows and late cancellations.
No. Often the best answer is to keep your current system as the record and build the website, booking, or patient account around it, connected where it offers an API. We only suggest replacing something when it is genuinely holding you back, and we will tell you plainly which is which.
Clinic websites start from £2,400 and are usually live in about four weeks. Booking systems, patient accounts, and online stores start from £6,000. You get the exact figure before any work begins, with no surprises at the end.