For blood testing & diagnostics clinics
Websites and booking for blood testing clinics.
A blood test is only as good as the sample, and the sample is decided long before the needle: whether the patient fasted, whether they came in the morning, whether it reaches the lab before the courier leaves. We built AiwasLabs a complete system around that, and we can build one for your clinic.
Clinic visit
Preparation
Fasting instructions sent the evening before
Slot
Morning only · 08:10
Afternoon slots
Hidden for fasting tests
Courier cut off
Last slot set by collection time
Results
Clinician review, then the patient's account
Every rule set per test, not per clinic.
Heard at the front desk
The same questions, all day.
Every one of these is a phone call, a DM, or a reception queue. A good website and booking system answers them before anyone has to pick up the phone.
- Do I need to fast for this test?
- Can I drink water before my blood test?
- When will my results be ready?
- What does a high reading mean?
- Can someone come to my home?
The workflow
How a patient moves through your clinic.
Seven steps, from the first search to the next visit. At each one: what happens, where it usually goes wrong, and what we build to fix it.
01 / 07 Choosing a test
Test pages that explain, not just list
Patients compare tests and prices online, often unsure which one they need.
Where it goes wrong: Test pages list biomarkers with no explanation of who the test is for.
What we build
A page for every test: what it checks, who it is for, and how to prepare.
google / searchprivate thyroid blood test near meyourclinic.co.uk › tests › thyroid
Thyroid blood test · clinic or home kit · Your Clinic
What it checks, who it is for, and how to prepare. Book a clinic visit or order a home kit.
labinfo.example › thyroid
Thyroid tests explained
General information on thyroid function tests.
02 / 07 Booking
Clinic, home visit, or kit, one place
A clinic visit, a home visit by a phlebotomist, or a kit through the post.
Where it goes wrong: Three channels, three systems, three lists to reconcile.
What we build
One booking for clinic visits, home visits, and kit orders.
tests / thyroid / bookHow would you like to test?
Test
Thyroid functionMethod
Home kitDelivery
Tracked, 1 to 2 daysResults
In your accountOrder kit03 / 07 Preparation
Patients who arrive ready
Fasting, medication timing, and drinking water beforehand.
Where it goes wrong: Patients arrive having eaten, and the test has to be rebooked.
What we build
Fasting tests limited to morning slots, with a reminder the evening before.
messages / remindersReminder for your 08:10 test tomorrow: nothing to eat after 10pm tonight. Water is fine, and it helps.Can I have a black coffee?Best to stick to water until after your test.04 / 07 Sample
Kits that come back in time
A venous draw in clinic, or a finger prick kit posted back.
Where it goes wrong: Kits posted late in the week sit in the post over the weekend.
What we build
Every kit tied to the patient, with instructions on when to post and tracked returns.
kits / awl-2093Home kit · thyroid
Tied to patient: S. Ahmed
DispatchedDeliveredPosted backAt labPost Monday to Thursday, using the tracked return envelope.
05 / 07 Lab
No sample misses the courier
Samples need to reach the lab while they are still good to test.
Where it goes wrong: Late appointments miss the courier, and samples wait overnight.
What we build
The last bookable slot set by when your courier collects.
booking / todayToday · clinic visits
08:1009:3013:4015:3015:30 is closed: the courier collects at 15:00.
06 / 07 Results
Lab PDFs in, reports out
The lab sends a PDF, and a clinician reviews it and adds comments.
Where it goes wrong: Results retyped into a patient friendly report by hand.
What we build
Lab PDFs parsed into editable reports in minutes, ready for the clinician.
reports / parsed from lab pdfReport · ready for review
Parsed in seconds · every value editable
- Total cholesterolFlaggedHigh
- Vitamin DFlaggedLow
- TSHNormalIn range
The clinician adds comments and signs off before release.
07 / 07 Follow up
Abnormal results never wait in an inbox
Abnormal results need a call, normal ones need a clear explanation.
Where it goes wrong: An abnormal result sits in an inbox until someone opens it.
What we build
Abnormal results flagged to a clinician before anything is released.
results / needs actionNeeds a clinician
Vitamin D below range
Clinician comment added
Call with the patient
Booked for tomorrow
Report signed
By the reviewing clinician
Released to the patient
After the call
Numbers we design around
- for fasting tests
- Mornings
- for fasting tests
- After an overnight fast, so fasting slots belong early in the day.
- the best time to post a home kit
- Early week
- the best time to post a home kit
- Posting early in the week keeps samples out of the weekend post.
- booking conversions at AiwasLabs
- +35%
- booking conversions at AiwasLabs
- After UX and journey mapping work on the system we built them.
Laws & regulations
The rules, built in.
Blood testing combines health data, medical devices, and lab quality, and patients are trusting you with all three. These are the rules we design around.
- ICO · UK GDPR
Booking and results as health data
Source (opens in a new tab): ICO, What is special category data?What it saysBooking a blood test can reveal something about a person's health, so booking data is special category data. Results are more sensitive still.
What we build inResults published to a secure patient account, not sent by email.
What it saysDiagnostic and screening procedures is a regulated activity in England, so check whether your service needs CQC registration, and show your rating once you have one.
What we build inYour CQC registration and rating shown where patients look for them.
- MHRA
Home test kits as in vitro diagnostic devices
Source (opens in a new tab): GOV.UK, Regulating medical devices in the UKWhat it saysHome test kits are in vitro diagnostic medical devices, so they need the right UK conformity marking to be sold in Great Britain.
What we build inKit records that carry the supplier and lot number for each order.
- UKAS
ISO 15189 laboratory accreditation
What it saysISO 15189 is the quality standard for medical laboratories, and UKAS accredits labs against it in the UK.
What we build inYour partner lab's accreditation shown on test pages.
- Clinical governance
Clinical review before results are released
What it saysResults should be checked by a clinician, and abnormal results acted on, before patients are left to read them alone.
What we build inReports locked until a clinician signs them off, and abnormal results flagged for a call first.
A plain English summary, not legal advice. Rules change, so check the source and take advice from your regulator, indemnity provider, or clinical lead.
Every rule for blood testing & diagnostics clinics, and what it means for your websiteThe software you may be using
Good software, wrong fit?
Few products are built for private blood testing, so most clinics stitch together a general booking app, an online shop, and a shared inbox. Each works on its own. The gaps are between them.
General booking apps
- Calendly
- Acuity
- Fresha
Good at
Quick to set up for simple appointments.
May not fit if
Your bookings depend on the test: fasting slots in the morning, the last slot set by the courier, and kits instead of visits.
Booking where every test carries its own rules for slots, preparation, and cut offs.
Online shops for kits
- Shopify
- WooCommerce
Good at
A proven checkout, quick to launch.
May not fit if
Each kit needs to stay tied to a patient, a lab, and a result long after the parcel is delivered.
A store that ties every kit to the patient from checkout to result.
Results the manual way
- Lab PDFs
- Shared inbox
Good at
It works, as long as someone has time.
May not fit if
Clinicians retype reports, and abnormal results wait to be noticed.
A report parser and a review queue, with abnormal results flagged first.
Product names belong to their owners, and we are not affiliated with any of them. Every clinic is different, so we only recommend replacing software when it is genuinely holding you back.
Before and after
The same day, done differently.
Preparation
Today: One generic email for every test
With a system built for you: Instructions for each test, sent at the right time
Home kits
Today: Orders in one system, returns tracked by hand
With a system built for you: Each kit tied to the patient from order to result
Reports
Today: Retyped from the lab PDF
With a system built for you: Parsed in minutes, checked by a clinician
Abnormal results
Today: Spotted when someone reads the email
With a system built for you: Flagged for a clinician before release
Results delivery
Today: Sent as email attachments
With a system built for you: Published to a secure patient account
What we build
Built around how you work.
Hizmedia built AiwasLabs around how we actually work: the shop, the bookings, patient accounts, and a report parser our doctors use every day. Reports that used to be retyped by hand now go out in minutes, and more of our visitors book since launch. It feels like our own system, not software we rent.
AiwasLabsHome and clinic blood testing, UK- Booking conversions, after UX and journey mapping
- +35%
- Lighthouse performance score
- 90+
- Admin for products, bookings, reports, and fulfilment
- 1
Try before you talk
Free tools we built for you.
Further reading
Guides for blood testing.
- 01Why patients turn up for fasting blood tests unpreparedGuides · 5 min read
- 02How to cut no-shows at a private blood testing clinicGrowth · 5 min read
- 03What your blood test booking form should not askGuides · 6 min read
- 04How to explain blood test results to patientsGuides · 5 min read
- 05Rewriting lab reports by hand vs automating itComparisons · 5 min read
- 06Handling patient data without sending it anywhereGuides · 5 min read
The next step
Ready for a fuller diary?
Tell us how your clinic runs today and where it hurts. We will map your workflow and tell you plainly what we would build, what we would connect, and what we would leave alone.
Common questions.
Yes. AiwasLabs runs on a system we built: the website, booking, home kits fulfilled with Inuvi, a lab report parser for the doctors, and results in each patient's account. Booking conversions rose 35% after our UX and journey mapping work.
Usually. The parser reads the PDF reports your lab already sends, and we adapt it to your lab's format. Where a lab offers an API, we can connect to it directly.
Yes. Each test carries its own rules, so fasting tests only show morning slots, and the last slot of the day is set by when your courier collects.
Yes. A booking for a blood test can reveal something about a person's health, so the ICO treats it as special category data. That is why we keep booking forms lean and keep marketing pixels off those pages.
Clinic websites start from £2,400 and are usually live in about four weeks. Booking systems, patient accounts, and online stores start from £6,000. You get the exact figure before any work begins, with no surprises at the end.