For med spas
Websites and booking for med spas.
A med spa runs on a rhythm: consultation, treatment, a follow up, then a touch up a few months later. Add your state's rules on who can inject and who has to supervise, and the booking flow matters as much as the website. We build both, with HIPAA in mind from day one.
Neurotoxin · new patient
Medical history & consent
Signed on the patient's phone at booking
Exam with a qualified provider
Per your state's rules and medical director
Treatment appointment
Bookable only with an approved injector
Two week follow up
Booked automatically after treatment
Touch up reminder
Timed to the treatment
Provider scope set per state, not per spa.
Heard at the front desk
The same questions, all day.
Every one of these is a phone call, a DM, or a reception queue. A good website and booking system answers them before anyone has to pick up the phone.
- How much is Botox per unit?
- Do you have any specials this month?
- Who will be doing my injections?
- Can I use my Allē points?
- Do you offer financing?
The workflow
How a patient moves through your clinic.
Seven steps, from the first search to the next visit. At each one: what happens, where it usually goes wrong, and what we build to fix it.
01 / 07 Discovery
Found when they search, priced when they compare
Patients search a product or a concern, then compare med spas on price per unit, reviews, and who injects.
Where it goes wrong: Pricing is hidden behind a phone call, so patients book with the spa that shows it.
What we build
Treatment pages with clear pricing, who injects, and what to expect, written to rank locally.
google / searchbotox near me price per unityourmedspa.com › injectables › neurotoxins
Botox & Dysport · pricing and injectors · Your Med Spa
Price per unit, typical units by area, who injects, and what to expect. Book an exam online.
costguide.example › botox
Botox cost guide
Average prices across the US.
02 / 07 Enquiry
Answered at 10pm, not next morning
DMs, calls, and web forms asking about price and availability, often late in the evening.
Where it goes wrong: Replies go out the next morning, after they have booked somewhere else.
What we build
Instant answers to the common questions, with an open slot to book right there.
messages / new inquiryHi, how much per unit for Botox?Thanks for reaching out. Our current per unit price is on our neurotoxin page, and your injector confirms units at your visit. Open times this week:Thu 6:00pm · Sat 10:30am · Sat 11:15amSaturday 10:30 please03 / 07 Exam
History and consent before they arrive
Medical history, goals, and an exam by a provider your state allows to assess the patient.
Where it goes wrong: Paper forms on a clipboard, missing history, and consents that are hard to find later.
What we build
History and consent sent at booking, signed on the phone, and saved to the patient's chart.
forms / medical historyBefore your visit
Current medications
NoneAllergies
None knownPrior treatments
Yes, 2025Pregnant or nursing
NoPhotos for your chart
Consent givenPhotos for marketing
Not givenSign and submit04 / 07 Supervision
The right provider, every time
Who can inject, under whose order, and with what supervision depends on your state and your medical director.
Where it goes wrong: Anyone can be booked for anything, and scope depends on whoever is at the front desk.
What we build
Booking that only offers providers your state and protocols allow for each treatment.
patients / s.millerSarah Miller
Exam
Completed by the nurse practitioner
Medical director protocol
On file for neurotoxin
Injector
Only approved providers shown
Treatment booking
Open for Saturday
05 / 07 Treatment
Every vial traceable
Product, lot number, units, and injection sites recorded against each treatment.
Where it goes wrong: Lot numbers on paper, so a recall means digging through charts by hand.
What we build
Treatment records with lot numbers you can search in seconds.
treatments / tr-2291Treatment record
Product lot
C4F21A · exp 08/27
Units and sites
Recorded on a face map
Injector
Signed by the provider
Lot search
Every patient on C4F21A, in seconds
06 / 07 Memberships
Memberships that bill themselves
Monthly memberships, treatment credits, loyalty points, and financing at checkout.
Where it goes wrong: Credits tracked in a spreadsheet, and memberships that are hard to cancel, which state laws frown on.
What we build
Credits used as patients book, renewals billed automatically, and cancellation made easy.
account / membershipMonthly membership
Treatment credit
1 left this month
Renewal
Billed on the 1st
Financing
Applied for through your lender
Cancel anytime
Online, in two taps
07 / 07 Touch ups
Back before the result fades
Neurotoxin results wear off over a few months, so patients need to come back.
Where it goes wrong: No reminder, so they drift to whichever spa texts first.
What we build
Reminders timed to each treatment, with one tap to book.
messages / remindersHi Sarah, it has been 12 weeks since your last visit. Want to get your next appointment on the calendar?Yes please, any Saturdays?Saturday 10:30am is open. Tap here to confirm.
Numbers we design around
- how patients compare neurotoxin prices
- Per unit
- how patients compare neurotoxin prices
- Patients shop on unit price, so show it, and how many units areas usually take.
- typical neurotoxin follow up
- 2 weeks
- typical neurotoxin follow up
- Long enough for the result to settle, soon enough to adjust.
- typical gap between treatments
- 3 to 4 months
- typical gap between treatments
- When the result fades is when your reminder should land.
Laws & regulations
The rules, built in.
Med spas sit between medicine and retail, so they answer to state medical and nursing boards as well as federal privacy and advertising rules. These are the ones we build around.
- State medical and nursing boards
State rules on who can inject and who supervises
Source (opens in a new tab): American Med Spa Association, Med spa laws by stateWhat it saysNeurotoxins and fillers are prescription treatments. Your state decides who can assess the patient, who can inject, what supervision is required, and whether a physician must be on site. The rules vary widely.
What we build inBooking that only offers the providers your state and medical director allow for each treatment, with exams before treatment.
- State law
Corporate practice of medicine
What it saysMany states restrict who can own or control a medical practice, which shapes how med spas are structured, often with a physician owned practice and a separate management company.
What we build inRecords and permissions that respect the split between the medical practice and the management company.
- FTC
Claims, photos, and product names
Source (opens in a new tab): 15 U.S. Code § 45: unfair or deceptive acts or practicesWhat it saysYou can generally name the FDA approved products you use, but claims must be truthful and backed by evidence, and before and after photos must reflect results patients can expect.
What we build inMarketing photo consent recorded separately from chart photo consent.
- HHS · OCR
Treatment photos and charts as protected health information
Source (opens in a new tab): 45 CFR Part 164: HIPAA Security, Breach Notification, and Privacy RulesWhat it saysTreatment photos and charts are protected health information, and using a patient's photo in marketing needs their written authorization.
What we build inPhotos stored in the chart, not on personal phones, with authorization easy to revoke.
- FTC · state attorneys general
Memberships and automatic renewal
Source (opens in a new tab): 15 U.S. Code § 8403: negative option marketing on the InternetWhat it saysMed spa memberships billed automatically must show clear terms before payment and be easy to cancel under federal and state automatic renewal laws.
What we build inOnline cancellation and renewal reminders where your state requires them.
A plain English summary, not legal advice. Rules change, so check the source and take advice from your regulator, indemnity provider, or clinical lead.
Every rule for med spas, and what it means for your websiteThe software you may be using
Good software, wrong fit?
Most med spas run on a booking platform, a med spa EMR, or both. They are good products. They are also built for thousands of spas, so they work the way most spas work.
Spa and med spa booking platforms
- Boulevard
- Zenoti
- Mangomint
Good at
Polished online booking, payments, memberships, and marketing tools.
May not fit if
Your booking needs clinical steps: exams before treatment, provider scope by state, and lot tracking.
Booking built around your exam and supervision rules, or a custom website and booking front end connected to the platform you use.
Med spa EMRs
- AestheticsPro
- PatientNow
- Aesthetic Record
Good at
Charting, consents, before and after photos, and memberships, built for aesthetics.
May not fit if
You want your website and patient experience to look like your brand, or a workflow beyond its settings.
We keep your EMR as the chart and build the website, booking, and patient portal around it, connected where it allows.
The manual way
- Paper charts
- Texts
- Spreadsheets
Good at
Free, familiar, and flexible.
May not fit if
Something goes wrong: a recall, a complaint, or a patient who never came back for a follow up.
Charts you can search in seconds, and reminders that send themselves.
Product names belong to their owners, and we are not affiliated with any of them. Every clinic is different, so we only recommend replacing software when it is genuinely holding you back.
Before and after
The same day, done differently.
Consent & history
Today: Paper forms on a clipboard
With a system built for you: Signed on the patient's phone at booking, saved to the chart
Photos
Today: Before and after photos on an injector's personal phone
With a system built for you: Stored in the chart, with separate consent for marketing use
No-shows
Today: Card details taken over the phone, if at all
With a system built for you: Card on file at booking, with your no-show policy applied automatically
Lot numbers
Today: Written in a notebook
With a system built for you: Logged against every treatment and searchable
Memberships
Today: Credits in a spreadsheet
With a system built for you: Credits, renewals, and cancellations handled automatically
What we build
Built around how you work.
Hizmedia built AiwasLabs around how we actually work: the shop, the bookings, patient accounts, and a report parser our doctors use every day. Reports that used to be retyped by hand now go out in minutes, and more of our visitors book since launch. It feels like our own system, not software we rent.
AiwasLabsHome and clinic blood testing, UK- Booking conversions, after UX and journey mapping
- +35%
- Lighthouse performance score
- 90+
- Admin for products, bookings, reports, and fulfilment
- 1
Further reading
Guides for med spas.
- 01Custom clinic software: when is a system worth it?Guides · 7 min read
- 02Does your clinic need an app, or just a better website?Guides · 4 min read
- 03Custom clinic system vs WordPress: which should your clinic build on?Comparisons · 5 min read
- 04How patients find clinics in AI search, not just GoogleSEO & AI · 5 min read
The next step
Ready for a fuller diary?
Tell us how your clinic runs today and where it hurts. We will map your workflow and tell you plainly what we would build, what we would connect, and what we would leave alone.
Common questions.
Generally, yes. In the US you can name the FDA approved products you use, and many med spas list a price per unit. Keep claims truthful and backed by evidence under FTC rules, follow the manufacturer's trademark guidance, and check your state's advertising rules.
Yes. You and your medical director decide who can assess and treat for each service, and the booking system only offers the providers who are allowed. We encode your rules; we do not decide them.
Yes. When our work involves storing or handling protected health information, we sign a business associate agreement with you, and we build on hosting and vendors that will sign one with us too.
No. Often the best answer is to keep your current system as the record and build the website, booking, or patient portal around it, connected where it offers an API. We only suggest replacing something when it is genuinely holding you back, and we will tell you plainly which is which.
Practice websites start from $4,000. Booking systems, patient portals, and online stores start from $8,000. You get the exact figure before any work begins, with no surprises at the end.